Friday, November 28, 2014

Brand Building Basics for Beginners

According to Marty Neumeier, "the main purpose of branding is to get more people to buy more stuff for more years at a higher price." For beginning entrepreneurs, brand building is an important part of firmly establishing your business within the market. If your business has poor brand recognition, or if you promote an inconsistent brand, you may lose or even alienate some of your best customers. Here are a few basics to help you get your brand off the ground if you are starting from scratch.


What is a Brand?
To put it simply, a brand is an abstract idea that represents what your company stands for. This idea manifests itself in the business actions that you take and are expressed in the way in which you take those actions. Consider for instance, two World-Famous brands in a similar market, The Beatles and The Rolling Stones. When you think of The Beatles, you picture four guys with goofy haircuts, that are generally warm, lovable, and safe. On the other hand, when you think of The Rolling Stones, you picture a group of rude, dangerous, unwashed ruffians. Two bands with completely different brands.
Where to Begin
The most successful brands begin by focusing on the company's strengths. Start by thinking about what you are good at, relative to your competition, as well as your core values or what you believe in. For instance, do your products feature a better design? Are your operations more environmentally-friendly than your competitors? Branding is all about finding those differentiating factors in your products or services that really make a difference to your customers.
Building the Brand
Once you have a good idea of what differentiates your business from others in your marketplace, it is time to start consistently promoting it. To do this, you need to focus on serving what your customers desire most, and guaranteeing your ability to deliver that benefit to them. However, promoting an inconsistent brand at times can be as bad as not having a brand at all. Every point of contact you have with your customers, from phone calls, to in-store visits, to letters, to emails, need to consistently promote your brand.
This may mean crafting graphics and ad copy for a variety of media, such as television, radio, online, and mobile. However it should also include creating elevator pitches for your salespeople and training the entire organization in basic public relations and consistent brand promotion.
Managing the Brand

Once your brand has firmly been established, your job is nowhere near over. Consistently monitoring your brand strategy, or hiring a qualified branding agency to do it, has several benefits. For one, you are guaranteed to not have any lapses in your brand, secondly, hiring a branding agency can help you stay ahead of trends, developments, and current events that relate to your business, allowing you to capitalize on each as an opportunity to further promote and strengthen your brand.

Monday, February 17, 2014

White jeans

 
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                                                                                                  shoes: bershka,
                                                                                                  jeans: zara,
                                                                                                  belt: h&m,
                                                                                                  shirt: thanks to sheinside / here,
                                                                                                  cardigan: non branded,
                                                                                                  bag: dkny,
                                                                                                  earrings: thanks to oasap / here,
                                                                                                  ph. Masa




Cropped white jeans, chunky cardigan and printed shirt were my picks for this warm weekend. I completed the look with statement earrings and embellished belt.
Hope you will like it!

p.s. if you choose simple white pants instead of jeans you can wear it to work, and if you apply smokey eyes make up, add a blazer or leather jacket instead of cardigan you can party all night long! ;)


Friday, February 14, 2014

Slip-ons

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                                                                                             slip-ons: h&m,
                                                                                             jeans: mango,
                                                                                             t-shirt: mango,
                                                                                             bag: dkny,
                                                                                             beanie: h&m,
                                                                                             jacket: thanks to sheinside / here,
                                                                                             rings: h&m,
                                                                                             belt: h&m,
                                                                                             bracelets: stradivarius, oasap,
                                                                                             watch: michael kors,
                                                                                             ph. Masa



I'm always in a search for a pair of good black jeans and here is my latest find. I paired them with new slip-ons which are decent substitute for leopard Celine shoe, added some accessories and my look was ready in less than five minutes!
Hope you will like it!

p.s. let me know if you find black jeans in any other stores, I would love to check them! :)



Thursday, February 13, 2014

Textil workshop

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                                                                                                ph. me


Last weekend I attended Bloggers&designers workshop at Textil company where we got the chance to play with fabrics and pick our favorites for AW2014/15 (you will see mine in their new issue very soon).
We spoke about upcoming trends, design, brands and many other interesting things which are related to fashion. With Prosecco and macaroons at 1:00 pm it was definitely successful Saturday! ;)
Hope you can feel that great atmosphere! :)

p.s. thank you Jelena, Marina, Anja, Mali Iv, Valentina, Marijana, Marko and whole Textil team for a lovely day!

Wednesday, February 12, 2014

Patisserie

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                                                                                                ph. via Pinterest

I'm a food lover.
Sugar addict.
Obsessed with Instagram.
Love the photography.
So when I hear words like patisserie and boulangerie my heart goes crazy. I can immediately imagine all the pastries and feel the smell from fresh baked breads. The second thought is always - does this scenery match to my photo greed on the Instagram? Yes, I know. It's not normal. I can't help myself. And I don't wanna.
But you can help me and here are some tips:
- hire a professional to make you a great bakery logo
-  in front of your place put some flowers, cute old bicycle, bench or something which can look great on the photo ;)
- fulfill the shelves, set the handwritten menu on the wall, some inspiring quote
- write a cute product tags
- and create some great packages!
After you do that, call me, I would love to try something and snap a photo of course! ;)


Tuesday, February 11, 2014

Match me

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                                                                                              ph. me

One of my favorite sources of inspiration is definitely Pinterest! Since I joined this lovely platform I couldn't stop browsing through the gorgeous photos and pinning them.
Lately I have been obsessed with so called "staples" and I wanted to recreate my own version.
I mixed some casual pieces from my wardrobe with sporty items from Adidas which were published last week on their twitter account as my daily "fashion" advice. :)
Comfortable and chic at the same time, hope it will inspire you!


Monday, February 3, 2014

The Latest On Fast Solutions In Social Media




Establish a presence on Facebook, Twitter, blog, or any other sites that shape the world of social media, it costs nothing but time on the most basic level. This will include choosing the right social media platforms, deciding the investment required, and hiring the right people who can help implement these strategies. That's because these websites are perfect ways to meet new people and get your company name well known. So it is imperative to keep them updated about different brands and products you are promoting and for this SMM and its optimization is the best tool in advancing the services. If you're new to social media marketing, let your current customers know that they can now find you on these sites.

There are a number of steps that can be taken in order to avoid the aforementioned social media disasters that occur frequently in today. Conduct polls, discussions and games where you get a chance to know what they expect from you, what they think of you. Auto-responders are very obvious and often will give you a bad reputation online. In turn this will create a valuable community of relationships around the business in which it can utilize. They mostly emphasis on the benefits of product or service to make sure awareness is raised.

They offer a vast stack of vita and intuitive Facebook marketing to help you make the most of your business. You need to beat out your competition too, its not enough to simply be there. Several companies try their hands in social networking activities without proper training and that can be dangerous. Generate awareness an buzz around your company and brand. When you have finished give yourself the night off and hit the town or catch up with your friends, you deserve it.


Now we see that because of Social Media the former Tunisian president is exiled out of his country, the former Egyptian president is in jail and the reason why Muammar Gaddafi is dead. It's also a great was to get people to interact as users can share updates from businesses, meaning that social media marketing is made all that much easier. In addition, USB and Bluetooth, both of which are version 2. She could have chosen any media form she desired, any marketing platform, with a potentially huge price tag attached. Hit it hard, be aggressive, and find the job you want fast.

Keep an eye on what content your competitors are posting. It is true that the initial startup with social media may be a bit on the slow side. Once this occurs, your information is delivered directly to the desktop of each consumer who has chosen to network with your organization in an online environment. When you have just about any concerns relating to wherever along with the way to utilize tsu invite code, you possibly can email us in the page. Social networks allow for these connections to prevail. Getting clients online that are already searching for social media experts is the easiest way of starting up.

Stella

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                                                                                                coat: zara,
                                                                                                scarf: koan,
                                                                                                sweatshirt: adidas,
                                                                                                bag: dkny,
                                                                                                beanie: h&m,
                                                                                                jeans: zara,
                                                                                                sneakers: adidas by Stella McCartney,
                                                                                                ph. Masa

One beanie, one woolen scarf, three pair of socks, ripped jeans and high top sneakers were my necessities for freezing Sunday!
What were yours?

p.s. do I need to say how much I adore these lovely Stella sneakers? Gray and yellow, perfect match!